Von Diamonds is committed to providing competitive pricing for loose diamonds through its Price Match Guarantee program. This initiative applies to all loose diamonds purchased from reputable online retailers, including Brilliant Earth, James Allen, Blue Nile, Jared, Kay, Zales, Helzberg, Rare Carat, Ritani, and With Clarity.

The Price Match Guarantee ensures that Von Diamonds will match the lowest available price for diamonds certified by the International Gemological Institute (IGI) or Gemological Institute of America (GIA) with equivalent carat weight, color, cut, and clarity characteristics as those offered by the aforementioned retailers.

LIMITED TIME – Loose Diamond Price ‘BEAT’ Promotion

For a limited time, Von Diamonds will beat the competitor’s loose diamond price by 10%.  If we approve a valid price quote from a competitor, Von Diamonds will match that price and provide an additional 10% discount. Upon verification of the competitor's pricing, Von Diamonds will issue a coupon code reflecting the discounted rate. This promotional offer cannot be combined with any other discounts or promotions. Von Diamonds reserves the right to discontinue this offer at its sole discretion. In the event of diamond oversell or supply constraints from our vendors, Von Diamonds may substitute a diamond of equal or higher quality for the ordered item. All other terms and conditions outlined in our policies apply.

Terms & Conditions

The Price Match Guarantee only applies before you make your diamond purchase from Von Diamonds, and only applies to certified loose diamonds sold through vondiamonds.com.

To verify the competing diamond price, you must provide us with: (1) a copy of the grading report from IGI or GIA for the competitor's diamond, and (2) a link to a public website offer or a published price offer.  Private offers made through email, text, or telephone will not be honored.  The competing price must be in the same currency as Von Diamond’s website, and available to any member of the public and cannot be a unique discount or coupon code. The lower price must remain in effect at the time your request is verified by Von Diamonds.  Expired offers are not eligible.

The competitor's diamond must have the same characteristics, including cut, color, clarity, carat weight, fluorescence, table and depth percentage, symmetry, etc. as the Von Diamonds diamond that you’re comparing it to. Von Diamonds reserves the right to review your request and decide, in our sole discretion, whether the competitor's diamond is comparable. Competing prices must be in the same currency.

Diamond price match does not qualify for fancy-colored diamonds. The competitor's diamond must have a GIA or IGI report dated within the last one (1) year. The competitor's diamond must be in stock and available for purchase at that price.

The Von Diamonds price is the price after any rebates, gift certificates, and promotional discounts have been applied. Costs for comparable shipping and handling will be included in the price comparison. Competitors' special promotions such as rebates, gift certificates and bundled products are not eligible. Offers advertised as limited in time or quantity, clearance, liquidation and going-out-of business sales, and loyalty program offers are not eligible.

The Price Match Guarantee does not apply where the competitor or Von Diamonds has made a pricing error or typographical error on an item. Pawn shops and auctions (websites or brick and mortar stores) are not eligible.

Only one diamond per customer is eligible for the Price Match Guarantee (multiple claims on the same diamond will not be eligible, regardless of the quantity ordered), and the Price Match Guarantee can only be applied once per diamond, even if a lower-priced offer is subsequently found.

The Price Match Guarantee only applies to purchases for personal use. The Price Match Guarantee does not apply to purchases for resale or commercial purposes.

If Von Diamonds decides to match a competitor's price, we will honor the new price for 48 hours. Von Diamonds reserves the right to verify all information regarding the competing offer and to refuse to offer a lower price, in its sole discretion, if it is unsatisfied with its ability to verify the competing price. Von Diamonds reserves the right to: (1) deny requests, (2) modify these terms at any time, and (3) terminate the Price Match Guarantee at any time.